Four fold increase in Adsense click throughs - Aug, 2005
by Greg Furey.
Here is how to increase your adsense click through and for now, Adsense has decided the tactic is acceptable.
AdSense users found if you place pictures or graphics directly above AdSense ads, you attract attention to the ads and increase click-throughs (CTR) - and revenue.
Specifically what they found is placing a horizontal row of four images directly above a borderless 728 x 90 leaderboard increased CTR conversion significantly.
I found this tactic at the Digital Point Forum and thought it was very clever. You can see before and after pictures here:
http://forums.digitalpoint.com/showthread.php?t=17104
Why does it work so well?
1. Firstly the readers eye is always drawn to pictures so this helps if the pictures above the adsense ads are attractive and
2. The ads look like captions to the pictures - one of the most improtant key words on any web page as Google will tell you.
I found the following HTML code on the forum as well. You can use this to display the graphics.
The original author and forum link to this code is at
http://forums.digitalpoint.com/showthread.php?t=17104&page=7
Its important to note here that adsense are against 'encouraging users to click on ads', but of course there is a grey area here as many website marketers place ads in the hope of gaining more click throughs.
So if you are in any doubt on whether to use pictures to increase your click throughs, then best to check first with the good people at Adsense.
Otherwise if things get a little confusing, a free course I found useful to get started and isn't too long was Perry Marshall's Free Google Adwords Course
By the way if you are looking at or used google adwords to drive traffic to your website, you probably have experienced the frustration of paying top money for popular key words.
A lot of people amazingly have the mentality of paying over $1 for key words to sell products worth less than $100. If it takes 100 click throughs to get one sale (and that is a common conversion for many websites) you need at least $100 to cover the money you just spent.
This formula does not make any sense to me at all - people throw their money away too easily.
So how do you get the formula right to make Adwords work?
Here are some critical success factors when considering key words: Make sure your key words are:
1. Directly related to the product you are selling
2. Get above 10 clicks a day
3. Are in the top 8 positions. Hopefully Top 3.
4. Have a low average cost per click.
Click here if you would like more tips.
Have fun and hope you get that passive income!!
Footnote - Greg Furey is the owner of The Affiliate Program Centre – Resources and helpful tools for businesses and website owners to increase sale through affiliate marketing.
www.affiliateprogramcentre.com
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